As graph of online shopping is continuously increasing without even a single fall so, every business is setting up online way to accept payments through the online banking system in order to capture more sales, to be successful and to attracts more consumers.
Businesses need to incorporate streamlined online payment processing as they can’t deny the fact of number of advantages online payment processing is proving. One of the major advantages is now no more customers need their cards to pay and some of the other advantages of online banking payment are:-
Quick payment – Accepting online payment provides instant notification of each and every transaction that assures customer about their transactions.
No geographical barriers – Having no geographical barrier helps to get more customer as it leads to anywhere everywhere which acts as the biggest advantage for companies.
More security – Customers will be in the comfort zone only when the transaction will be secure and online banking payments has a password, OTP options which automatically reduces the chance of fraud.
Automation process – Gateway automation process substitute complex task with the simple way by an innovative approach.
With online bank payment, European Union region is making it essential for every business to ensure online banking payment and it’s security in everyday transactions as it elevates customer satisfaction. Since it allows the customer to pay just with one click.
Digital payment is something paying online through various digital modes. In the digital payment transaction, the payer and payee both involved in a transaction without going anywhere, it means that both can send and receive money online. It is also called electronic payment. No hard cash is required for paying anywhere. Digital payment eliminates cash and increases more business. For example in a cash transaction, the payer goes into the bank to withdraw cash or at the ATM just he wants to buy something from the retail store and then the shopkeeper also will go in the bank to deposit that money which he/she has earned. Instead of doing all these things, standing in a queue of ATM or giving more visit to the bank let’s move on to the digital payment method which is time saving for the business.
Some Digital Payment System that Transforms E-Commerce
Credit cards are something by which we can pay for goods and services over and above the limit in our account. Due to the number of credit cards being issued by the bank is increasing there is a rapid increase in the digital payment as well online payment. Digital payment is transforming the mind of customers, as it is the convenient and easiest mode of payment accepted worldwide. Nowadays most e-commerce sites have given the number of choice to the customer to pay for the goods and services offered for sale, this will indirectly increase the customer base and boost sales by which your organization will lead to accomplishing the goal. The customer also feels secure that they have paid money to the merchant in his/her account online.
UPI apps or unified payment interface is a payment solution app by which you can easily transfer fund from one account to another. These apps were usually being provided by the concerned bank only but as digital payment flow started from country to the country now there are numerous UPI Apps available in the market such as Paytm, Mobikwik, etc. and many more. This app allows you to pay for everything which you want to consume as it is linked from your bank account. For using it you don’t require to follow any documentation in your bank or the company from which you will be operating your payment. Most of the banks also provide these services through mobile banking so that their customer feels happy regards to the service offered. The only thing is that you should have an android phone and stable internet connection. It is better to use if your phone allows you to use such apps because sometimes you may find it doing trouble if your phone doesn’t have enough battery or it has no internet connection.
E-wallets or mobile wallet is the digital version of your physical wallet by which you can pay for the goods and services with more functionality. E-wallets allow you to recharge, pay for different services through your smartphone which means all things under one roof. E-wallets are convenient and easier way to pay for the goods and services which are online. E-wallets also give you cash back offers on different transactions. This in return transforms e-commerce and increasing globalization and allows the merchant to reach wide customer base.
E-wallets are the faster and affordable mode of digital payment method which should be used by every person who earns. But if you use such type of wallets on your smartphone you should lock your phone otherwise someone else might access your wallet.
Considering credit cards it has been the most increased and convenient mode of payment in today’s world. If you have your own website or thinking to build a website and not yet had fixed the option for accepting debit and credit cards then you should, because you can’t think how much sales you will be losing not keeping this option as most of the customers pay online and think this is a secured mode of payment to pay for goods and services.
Why to do it?
In today’s world credit card has become the reliable and trust-able mode of payment to pay for goods and services. The development of technology has drafted changes in the minds of customers as well as the vendors, as discussed earlier by fixing the option of accepting debit and credit cards online you will not lose the current customers as well as the upcoming/future customers.
Just in terms of websites, debit and credit cards allow the vendor to take care of three type of customers.
1. The general customer: This is the average customer who wants to shop online goods and services from his desktop. After all, why to stand in a long queue in a retail or mortar store when there is option to pay online itself.
2. Impulse buyers: After stumbling on the website the visitor finally decided to buy the product which are in front of him/her. The plastic card seals the deal of the purchase he/she will make.
3. International customers: The internet has brought the world closer as well as your customers at doors, even if your customer is overseas. Initially differences in currency was the major issue in the past, but now why to wait for a check being cleared from your customer side when there is an option of paying it online on your website. This helps in not losing the customer just because he/she is residing in abroad.
Opening your business to debit and credit card payments
There are two ways of accepting plastic money on your website.
Using the merchant account: The merchant account helps you to accept payments from your customers via debit or credit card. Whether you create your own merchant account or enter into an agreement with a payment processor, who in turn operates merchant account, but you still need to have a business bank account. However, you need to have your merchant ID. Actually it will become the portal which will allow you to accept or decline your customer credit card payment. In essence it will become your virtual vendor terminal.
Using payment gateways: There are various independent companies who will accept credit and debit card payments from your customers on your behalf but take a percentage or charge a fees. They are also called third party merchants.
Which is the best method for you?
The methods of accepting credit card payments is entirely up to you, because both the methods has its own advantages and disadvantages. The cost of setting up a merchant account with a credit card processing is much higher. In fact, to use their services as an added incentive most of the third party merchants don’t have a setup fees at all.However, the transaction fees is much higher in third party merchant than merchant account.
If you are not sure how much money you will make on website, then the best method is to choose third-party merchant account. To just “test the water” third-party merchant accounts is the great way to go. However, this method involve the merchant also as it will be a time saver. The involvement of the merchant will be at the end of each transaction just receiving the payment. These merchants include PayPal, Digital Rivers and others.